Public Relations
Public Relations & Corporate Communication
Strategies, tools and ethics of modern public relations for the Sri Lankan market.
Kasun Jayawardena · Senior Lecturer
10 weeks
1 lessons
2 enrolled
Diploma
About this programme
Learn how organisations build and protect reputations. This course covers media relations, crisis communication, event management, internal communication and measurement. Taught through real Sri Lankan case studies.
Learning outcomes
- Write press releases and media kits
- Plan a PR campaign with measurable goals
- Manage a crisis communication response
- Apply ethical PR frameworks
Syllabus
1
Foundations of PR
Reputation, audiences and the PR toolkit.
What's included
- Recorded video lectures
- Live classes (Zoom / Google Meet)
- Assignments with rubric feedback
- Auto-graded quizzes
- Course discussion forum
- Downloadable notes & resources
- QR-verified completion certificate
- Lifetime access to materials